Learning Center

Articles on development, business expansion, ways to recruit, operate and manage employees, providing a source of knowledge for small businesses.

SBA Lynx Payment Support #StopAsianHate With Extra 5% Merchant Cost Forgiveness

Anti-Asian anti-discrimination and awareness-raising activities began to spread worldwide, stemming from protests in the United States...

“Merchant Cost Forgiveness- Journey to the Heart”

SBA Lynx Payment's mission has touched people's hearts According to Mr. David J Matney, the quality of the relief packages even exceeds...

Mastercard rewards consumers for shopping local this season with small business holiday campaigns

New study shows four out of five U.S. consumers plan to shop local this holiday season. Consumers are shopping with intention this...

Amex is offering cardholders up to $50 back for shopping at small businesses through September 20

Consumer spending has been down over the last several months due to the coronavirus pandemic, and the economic downturn is hitting small...

As rules change, more retailers offer discounts for cash payments

When Ulika Jesus found his business deep in the red last year, he began offering discounts to customers who set aside their credit cards...

Marketing Strategies

Your marketing plan is written and money is allocated for marketing purposes. Now what? Focus on how you will present your business and...

4 Ps of Marketing

What Are the 4 Ps? The four Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the...

Finding Your Target Market

Marketing and targeting your products and services to a specific area with a real need will prove beneficial and successful for your...

Advantages & Disadvantages of Cash Discounts & Allowances

Businesses that want to encourage prompt payment may offer a cash discount to buyers. A cash discount, also known as a sales discount or...

Understand Your Finances and Grow Your Business

Understanding your finances is key to small business success. With small businesses across America still recovering from the impacts of...

Market Research

Identify your customers and start developing your marketing strategy. Whether you’re a seasoned pro or a fledgling startup, market...

Measure Your Marketing Strategies’ Performance

You’ve researched your target market, written your marketing plan, and implemented marketing strategies. So now you need to know how well...

Marketing Defined

Marketing is a topic many entrepreneurs ponder as they begin shaping their business ideas. Use this worksheet to document your thoughts,...

Marketing Plan

Once you have identified your target market by completing thorough research of the local population’s demographics and reviewed the...

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